✦ Master UX design | Talent Garden
✦ Analisi euristica | benchmark
✦ Prototipo hi-fi
✦ Master UX Design | Talent Garden
✦ Team cross-funzionale: UX + digital marketing
✦ Obiettivo: Gen Z su Adecco
✦ Analisi UX/UI dettagliata
✦ User persona | journey map
✦ Wireframing | hi-fi prototyping | interaction design
✦ My participation to the well known online challenge.
✦ Focus on: interactions, user engagement, and brand identity
✦ UX research
✦ Ideation
✦ 5-Days Mindfulness app re-design
✦ Goal: Increase downloads & user retention
✦ 72% would pay for it
✦ Easing the cognitive load
✦ Establishing hierarchy
✦ Naming things properly
✦ Solving a problem of poor data visualization
✦ Doing UX research for a web app now used by 2.2 mln people
✦ Conveying affordance through a design system